Blinkit Scraps ‘Zero Notice Period’ to Combat Talent Poaching Amid Rising Competition in Quick Commerce

Blinkit, a key player in India’s fast-growing commerce market, has scrapped its ‘zero notice period’ policy, replacing it with a two-month notice period for senior management. This shift is a response to the mounting competition in the sector, which is valued at around $5.5 billion. With well-funded rivals like Zepto, which recently raised $340 million, and larger companies such as Walmart launching Flipkart Minutes in major cities, Blinkit is focusing on talent retention to stay competitive.

The increased notice period is designed to prevent key employees from being poached by competitors, as the demand for talent with skills in advertising, backend operations, and product design intensifies. As competition heats up, quick commerce firms, including Swiggy, are actively recruiting from major e-commerce players like Amazon and Flipkart, making employee retention a top priority.

Additionally, Blinkit, which is operated by Zomato, has started placing employees on a two-month garden leave if they plan to join a direct competitor. This practice gives the company time to protect sensitive information from being leaked. Blinkit’s measures come amid reports of aggressive recruitment tactics from competitors like Zepto, which are offering attractive salaries and significant annual increments to lure top talent. Such strategies have turned quick commerce into a highly competitive “hunting ground” for talent, with employees sometimes seeing their salaries double within a year.

By implementing these changes, Blinkit is taking proactive steps to secure its workforce and maintain its position in the increasingly competitive quick commerce market.


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