Cellecor Gadgets Limited has recently seen its share price increase by 5%, reaching an intraday high of ₹63.90, up from the previous close of ₹60.90. The stock has displayed significant volatility over the past year, with a 52-week high of ₹355 and a low of ₹29.09.
In a strategic marketing initiative, Cellecor has appointed Bollywood actress Kareena Kapoor Khan as the brand ambassador for its Smart TV line. This collaboration aims to strengthen the company’s presence in the growing Smart TV market and leverage Kareena’s widespread appeal to engage a larger audience. The marketing campaign will include television advertisements, digital content, and social media outreach, focusing on the quality features of Cellecor’s Smart TVs, such as ultra HD screens, excellent sound quality, and various smart connectivity options.
On the financial front, Cellecor has reported impressive results for the first half of FY25, with net sales soaring by 103% to ₹425.71 crore. The company also experienced a 106% increase in profit before tax, which now stands at ₹19.67 crore, while net profit surged by 108.3% compared to the first half of FY24, reaching ₹14.62 crore. This follows a solid performance in FY24, where net sales were ₹500.45 crore, with a net profit of ₹16.09 crore.
Founded in 2010, Cellecor specializes in a range of products, including smart TVs, mobile phones, smartwatches, earphones, and other electronic accessories. The company boasts a robust distribution network of 900 distributors and 25,000 retailers across 28 states, with a strong market presence in Uttar Pradesh, West Bengal, and Gujarat. This focus on providing cost-effective, high-quality electronics positions Cellecor favorably in the competitive consumer electronics landscape.
Disclaimer: This response is for informational purposes only and does not constitute financial advice. Always conduct your own research and consult with a financial advisor before making investment decisions.
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